Personal information That We Collect or Process

“Personal information” means information that identifies, relates to, or describes, or can be reasonably linked, directly or indirectly, to an identified or identifiable individual. Examples may include a name, email address, telephone number, postal address, online identifiers, or other information that may be used to contact or identify you.

Depending on how you interact with the Services, the categories of Personal Information we may collect or process include:

• Account and contact information, including name, company name, mailing address, email address, telephone number, username, and other contact information you provide to us.
• Transaction and payment information, such as billing information, payment card details, transaction history and information related to payments made through the Services.
• Account history and commercial information, including information about your subscription, account, transactions, purchases, order history, or discounts.
• Demographic information, including your age, language preference or general demographic information where collection of such information is permitted by law.
• Location information, including general geographic location such as country, state or province, or city and precise geolocation, if you have enabled and consented to location information collection.
• Device information, including your IP address, device identifiers, operating system and version, preferred language, hardware identifiers, browser type and settings, and other information about how you interact with the Services.
• Content and user content, such as photographs, video content or other media you choose to upload, submit or share in connection with the Services.

 

Certain categories of Personal Information described above, such as government-issued identification information or precise geolocation data, may be considered “sensitive personal information” under applicable law. Where required by law, we will collect, use, and process sensitive personal information only as permitted by applicable law, including obtaining consent where required. We do not knowingly collect biometric identifiers or biometric information through the Services. If you choose not to provide certain information, or do not permit us to collect certain information, some features or functionality of the Services may not be available or may not operate as intended.

We also collect:

• Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Services feature.
• Technical information. Technical information includes information about your internet connection and usage details about your interactions with the Services, such as clickstream information to, through, and from our Services (including date and time), products that you view or search for; page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from a page.

If we combine or connect non-personal statistical or technical data with personal information so that it directly or indirectly identifies an individual, we treat the combined information as Personal Information.

How We Collect Your Personal and Other Data

We collect Personal Information in a variety of ways, including information you provide directly to us, information collected automatically through your use of the Services, and information received from third parties.

Information You Provide Information to Us

We collect information you provide when you interact with our Services, such as when you create or update an account; place an order or request information or services; complete forms or submit inquiries; subscribe to communications or updates; participate in surveys, promotions, or other programs; communicate with us; or upload, submit, or post content through the Services, including reviews, photos, videos, or other materials.

Information Collected Automatically

When you access or use the Services, we and our service providers may automatically collect certain information about your device and use of the Services. This information may include IP address, browser type and settings, device identifiers, operating system, language preferences, referring URLs, usage and activity data, dates and time of access, and information regarding your interactions with the Services. We may also collect information regarding your activities across websites, devices and online services where permitted by applicable law.

Automatically collected information helps us maintain, improve, personalize and secure the Services.

The technologies we use for this automatic data collection may include:

• Cookies. Cookies are small data files stored on your device when you interact with the Services. Cookies help us operate the Services, remember preferences, analyze usage, and improve functionality. You may manage or disable cookies through your browser settings or our cookie preference center. Please note that disabling certain cookies may affect the functionality of the Services.
• Web Beacons. Certain areas of the Services and our communications may contain web beacons, pixel tags, clear GIFs, or similar technologies that help us understand usage patterns, measure the effectiveness of communications, and improve the Services.

 
To the extent applicable law classifies certain data collection activities as a “sale,” “sharing,” targeted advertising, or profiling, you may have the right to opt out of those activities by adjusting your cookie settings or contacting us at privacy@optimas.com.

• Third Party Technologies. Certain third parties may also use cookies or similar technologies in connection with the Services, including analytics providers, advertising partners, and marketing service providers. These third parties may collect information regarding your interactions with the Services and other online activities over time and across different websites, devices, or online services.

 

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

Information Received From Third Parties

We may receive Personal Information about you from third parties and combine that with information we collect directly from you. For example, we may obtain information about you from: (a) service providers that support the Services, such as payment processors, analytics providers, hosting providers, security and fraud prevention providers, and marketing service providers; and (b) business partners that provide information to help us improve our products, services, communications and customer experience.

How We Use Your Information

We use Personal Information for the following purposes:

• to provide, operate, maintain and improve the Services;
• to process and fulfill orders, transactions, payments, returns, and related requests;
• Fulfill any other purpose for which you provide it.
• to communicate with you regarding your account, transactions, inquiries, or customer service requests;
• to provide notices, updates, technical information, security alerts, and administrative communications;
• to personalize and improve your experience with the Services;
• to analyze usage trends, measure performance, and improve the functionality, security, and effectiveness of the Services;
• to develop, test, and improve products, services, features, and business operations;
• to market and promote our products, services, and business operations, including through advertising and marketing communications where permitted by law;
• to enforce our agreements, protect our rights, and prevent fraud, misuse, or unauthorized activity;
• to comply with applicable legal, regulatory, accounting, or reporting obligations;
• to carry out any other purpose disclosed at the time the information is collected; and

 

for any other purpose with your consent or as otherwise permitted by applicable law. We may use analytics, automation, machine learning, or artificial intelligence technologies to support and improve the Services, enhance security, analyze trends, personalize user experiences, and support business operations. Where we engage third-party service providers in connection with these technologies, we take reasonable steps designed to require appropriate confidentiality, security, and data protection obligations. Information collected through cookies and similar technologies helps us:

• remember your preferences and settings;
• personalize your experience;
• better understand how users interact with the Services;
• improve the functionality and performance of the Services; and
• recognize you when you return to the Services.

 

Retention of Personal information

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, protect our legal rights, and maintain appropriate business and financial records.

Retention periods may vary depending on the nature of the information, the purpose for which it was collected, and operational or security needs.

When Personal Information is no longer reasonably necessary for these purposes, we will take reasonable steps to delete, de-identify, or securely dispose of the information in accordance with applicable law.

How We Disclose Personal Information

We may disclose aggregated, anonymized or de-identified information that does not identify an individual for lawful business purposes.

We may also disclose Personal Information in the following circumstances:

• to our subsidiaries, affiliates and related entities;
• to vendors, contractors, service providers, and other third parties that perform services on our behalf, including providers of hosting, analytics, payment processing, customer support, marketing, security, fraud prevention and information technology services;
• in connection with an actual or proposed merger, acquisition, financing restructuring, reorganization, dissolution, or similar corporate transaction;
• to comply with applicable law, regulation, legal process, governmental request, or regulatory inquiry;
• to enforce our agreements, policies, and terms, including for billing, collection, and dispute resolution purposes;
• to protect the rights, property, safety, security, or operations of Optimas, our customers, users, or others; to fulfill the purpose for which you provide it;
• with your consent or at your direction; and
• for any other purpose disclosed at the time the information is collected.

 

We may also disclose Personal Information to third-party marketing, analytics, or advertising partners where permitted by applicable law. Where required by law, we will provide appropriate notice and choice regarding such disclosures.

The categories of personal information we may disclose include:

• Account and contact information;
• Transaction and payment information;
• Account history and commercial information;
• Demographic information.
• Location information;
• Device and usage information;
• Communication and user content;
• Images and media; and
• Sensitive personal information, where necessary to provide the Services, comply with legal obligations, or protect against fraud or unauthorized activity.

 

Your Rights and Choices Regarding Personal Information

Depending on your location and applicable law, you may have certain rights and choices regarding how we collect, use, disclose, and process your Personal Information.

• Cookies and Tracking Technologies. You may configure your browser or device settings to refuse or disable cookies and certain tracking technologies. Please note that disabling certain cookies or tracking technologies may affect the functionality or availability of portions of the Services. Some browsers and browser extensions offer privacy preferences of signals, such as Global Privacy Control (“GPC”), that may communicate your privacy choices to websites you visit. Where required by applicable law, we will honor qualifying browser-based opt-out preference signals.
• Marketing and Communications Preferences. You may opt out of receiving promotional emails or marketing communications from us by using the unsubscribe mechanism included in those communications or by contacting us using the information provided in the “Contact Us” section below. Even if you opt out of marketing communications, we may still send you transactional or administrative communications, including messages relating to your account, orders, purchases, security updates, or ongoing business relationships.
• Targeted Advertising and Analytics. We may use cookies, analytics technologies, and similar tools to personalize content, analyze usage, and support advertising and marketing activities. Depending on your location and applicable law, you may have the right to opt out of certain targeted advertising, profiling, or similar processing activities by adjusting your cookie preferences or contacting us as described below.
• We do not control how third-party advertising or analytics providers process information collected through their own technologies. Please review the applicable third-party privacy policies for more information regarding their practices and available choices.

 

Location data choices:

Where the Services collect precise location information, you may control location-sharing permissions through your device or browser settings. Disabling location permissions may affect certain functionality of the Services

International Transfers of Personal information

Optimas operates internationally, and Personal Information may be processed, stored, accessed, or transferred in the United States and other jurisdictions where Optimas, its affiliates, or its service providers operate.

Where required by applicable law, we implement reasonable safeguards designed to protect Personal Information transferred across jurisdictions.

Divulgación a terceros

Optimas may disclose aggregated, anonymized, or de-identified information that does not reasonably identify you for lawful business purposes.

Optimas may disclose Personal information when required by law, legal process, or governmental request, or when we believe disclosure is necessary to protect the rights, property, security, or safety of Optimas, our employees, customers, website users, or others.

Your U.S. State Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights related to your Personal Information, which may include:

• Access and Data Portability. You may confirm whether we process your Personal Information and request access to the Personal Information we maintain about you. Where required by applicable law, you may also request: (a) additional information regarding our collection, use, disclosure, or processing of your Personal Information and (b) a copy of certain Personal Information in a portable and, to the extent technically feasible, readily usable format.
• Correction. You may request that we correct inaccurate Personal Information that we maintain about you, taking into account the nature of the information and purposes of processing.
• Deletion. You may request that we delete Personal Information about you that we maintain, subject to certain exceptions permitted by applicable law.
• Opt Out. Depending on applicable law, you may have the right to opt out of certain processing activities, including targeted advertising, the sale or sharing of Personal Information; and certain profiling activities.

 

Important Information About Privacy Rights

The availability and scope of these rights vary by state, and are subject to exceptions and limitations under applicable law. In certain circumstances, we may decline a request where permitted by law.

Some browsers and browser extensions support the Global Privacy Control (“GPC”), which can communicate an opt-out preference signal to websites. Where required by applicable law, we will make reasonable efforts to honor qualifying GPC signals.

Nevada residents may have additional rights under Nevada law relating to certain data sales. However, Optimas does not currently sell Personal Information in a manner that triggers Nevada’s statutory opt-out requirements.

Supplemental Notice for California Residents

This Supplemental Notice for California Residents applies solely to individuals who reside in the State of California and supplements the information contained in this Privacy Policy. This section is intended to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”).

Categories of Personal Information Collected

During the preceding twelve (12) months, we may have collected the following categories of Personal Information:

• Identifiers, such as name, postal address, email address, IP address, account name, or other similar identifiers;
• Commercial information, such as records of products or services purchased or considered;
• Internet or other electronic network activity information, including browsing activity and interactions with the Services;
• Geolocation data, such as general location information;
• Audio, electronic, visual, or similar information voluntarily submitted through the Services;
• Professional or employment-related information; and
• Inferences drawn from Personal Information to help personalize user experiences or improve the Services.

Sources of Personal information

We collect Personal Information directly from you, automatically through your use of the Services, from service providers, business partners, and other third parties as described in this Policy.

Purposes for Collecting and Using Personal information

We collect, use, disclose, and process Personal Information for the business and commercial purposes described in this Policy, including to provide and improve the Services, process transactions, communicate with users, personalize experiences, maintain security, comply with legal obligations, and support business operations.

Disclosure of Personal Information

We may disclose Personal information to service providers, contractors, affiliates, advisors, analytics providers, and other third parties for business purposes consistent with this Policy.

We do not knowingly sell Personal Information for monetary or other consideration. We also do not knowingly share Personal Information for purposes of cross-context behavioral advertising as those terms are defined under California law.

Sensitive Personal Information

To the extent we collect sensitive Personal Information as defined under California law, we use and disclose such information only for purposes permitted by applicable law.

California Privacy Rights

Subject to certain exceptions and limitations under applicable law, California residents may have the right to:

• Know and access Personal Information we collect about them;
• Request deletion of Personal Information;
• Request correction of inaccurate Personal Information;
• Opt out of the sale or sharing of Personal Information;
• Limit certain uses of sensitive Personal Information; and
• Not be discriminated against for exercising applicable privacy rights.

 

To exercise these rights, please contact us at privacy@optimas.com

Retention of Personal Information

We retain Personal Information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, enforce agreements, protect our legal rights, and maintain appropriate business and financial records. Retention periods may vary depending on the nature of the information, the purposes for which it was collected, applicable legal requirements, and operational needs.

How We Protect Your Personal Information

We use commercially reasonable administrative, technical, physical, and organizational measures designed to protect Personal Information against unauthorized access, disclosure, alteration, loss, misuse, or destruction. However, no method of transmitting or storing information is completely secure, and we cannot guarantee absolute security of your Personal Information transmitted to, through, using, or in connection with the Services. You are also responsible for helping protect your Personal Information. Please use appropriate safeguards to protect account credentials, passwords and devices used to access the Services,and avoid sharing confidential login information with others.

Supplemental Notice for Individual Located in Mexico

This Supplemental Notice for individuals located in Mexico supplements the information contained in this Policy and applies to the processing of Personal Information collected from individuals located in Mexico.

Processing of Personal Information

Optimas may collect, use, store, transfer, and otherwise process Personal Information for the purposes described in this Policy, including to provide products and services, manage business relationships, communicate with users, process transactions, maintain security, comply with legal obligations, improve the Services, and support business operations.

Certain processing activities may also be carried out for secondary purposes, including analytics, marketing, personalization, business development, and improving user experiences. You may object to the processing of your Personal Information for secondary purposes by contacting us using the information provided below.

Transfers of Personal Information

Personal Information may be transferred to affiliates, service providers, contractors, advisors, and other third parties located in Mexico, the United States, and other jurisdictions for the purposes described in this Policy.

Where required by applicable law, Optimas will implement reasonable measures designed to protect Personal Information transferred to third parties.

Sensitive Personal Information

To the extent Optimas collects sensitive Personal Information under applicable Mexican law, such information will be processed in accordance with applicable legal requirements and used only for legitimate business purposes described in this Policy.

ARCO Rights

Individuals located in Mexico may have the right to Access, Rectify, Cancel, or Oppose the processing of their personal information (“ARCO Rights”), subject to applicable legal limitations and exceptions.

You may also have the right to revoke consent for certain processing activities where permitted by applicable law.

Changes to Our Privacy Policy

We may update this Policy from time to time. Any updates will be posted through the Services and reflected by a revised “Last Updated” date. Where required by applicable law, we will provide additional notice regarding material changes. Your continued use of the Services following the effective date of any updates constitutes your acknowledgment of the revised Policy.

Children’s Privacy

The Services are not directed to children under the age of 13, and we do not knowingly collect Personal Information from children under 13.

If we become aware that we have collected Personal Information from a child under 13 without legally required parental consent, we will take reasonable steps to delete such information in accordance with applicable law.

If you believe a child under 13 has provided Personal Information to us, please contact us using the information provided below.

Links to Third-Party Websites

The Services may contain links to third-party website or services that are not operated or controlled by Optimas. Optimas is not responsible for the privacy practices, content or security of such third-party Services. We encourage you to review the privacy policies of any third-party websites or services you access.

Contáctenos

If you have questions about this Privacy Policy, our privacy practices, or if you would like to submit a privacy-related request, please contact us at:

Optimas OE Solutions, LLC

1441 N. Wood Dale Road

Wood Dale, IL 60191

privacy@optimas.com